Promoting your business online is one of the best ways to branch out to a larger audience, consequently increasing your revenue. There are a few things you need to do to get the results you want – using good SEO practices and techniques is one of them.
In addition to optimizing your site, you’ll also want to add interactive features to your webpage to make it engaging for your customers. Doing so brings many benefits, among them more money in your pocket!
In this post, we will touch base on how you can increase your revenue when you add interactive features to your website. These actions can include anything from pressing play on a video, creating a poll, playing a game, or using a simple tool like a budget calculator.
- Connect Better with Your Customers
When you use interactive features on your website, you are building a personalized space for your clients. You are giving them the opportunity to speak their mind and share their opinions whether it’s through a survey, poll, or feedback section.
This is a great way to engage your audience and teach them about your company, brand, and what you do! Creating a more meaningful user experience with your customers leads to higher revenue because you’re connecting with them on a deeper level, earning their trust and their repeat business.
- Gather the Right Data
Interactions also provide a unique way to collect data. You can measure a viewer’s activity to see what they are clicking on, what catches their interest, and what they are just plain ignoring. You can use this data to learn more about your customers and target their needs more effectively.
The data you’ll most likely come across gives you the ability to:
- Direct users to what they are looking for
- Create more relevant content
- Increase user engagement and interactions
Applying this new information in a positive manner to your site will create an overall better experience for your visitors and drive sales. A personalized brand experience goes a long way; if you haven’t considered adding interactive features to your site, now is the time to start.
- Teach Viewers About Your Business
When someone lands on your site, you want them to understand your brand and how it can benefit them. You can do this in an engaging way by adding a video, poll, or survey on your page that will catch their attention long enough to make them interested.
When this happens, chances are they will stick around long enough to make a purchase or strongly consider it. If they find what you’re offering interesting, they may even begin following you on social media sites, which opens even more doors.
- Encourage Sharing and Positive Feedback
Word of mouth is the best type of recommendation and you can get, which is why you should also add buttons on your site that direct viewers to your social media platforms. When a user is browsing your Facebook or Instagram profile they can like, comment, or share your post with others.
Sharing provides a more meaningful experience for users because they like to see what their friends and family are looking at. This increases the visibility of your product and furthers user connection with your brand. Also, request feedback from customers as it will make your brand stand out from the competition.
Hiring A Specialist
Interactive features are great ways to increase traffic to your site and bring in more revenue. If you are not tech savvy or a beginner when it comes down to online sites, consider hiring a specialist who can help. Local marketing agencies like the BCC Interactive Philadelphia SEO Agency are a popular choice for business owners as they get their site to their fullest potential consequently increasing traffic, sales, and revenue.
We hope this short guide has given you some insight on how interactive elements can increase your revenue and bring in the leads you deserve!