If you have an online business, or even just a website, you also have an online reputation. Sometimes, people will leave negative comments about you, for whatever reason. The question then becomes how you can remove these negative pages, comments, and opinions, so that they no longer affect you. The best way to do this is by searching through the various reputation management companies, and finding the one that best meets your needs.
Online Reputation Management
Removing negative comments and pages is a form of online reputation management. It has taken over a decade to develop the foundations of this, and it is an important element of search engine optimization (SEO) marketing, which aims to get certain pieces of online information placed on the first page of Google.
Removing negative comments is, in a sense, reverse SEO. This is because the goal is not to get something on the first page of Google, but rather to get it on the last page (even the third page will be good enough, actually). Most good online reputation management companies take a full service approach, which means they both SEO you and reverse SEO anything bad that is out there about you. They do this by first investigating the negative information that is out there, and then making efforts to stop this from damaging you.
How to Reverse SEO
The starting point has to be to create a domain with various subdomains, filled with good information about you. When you do this, the website will be crawled and show up as lots of positive communication, pushing negative things into the background.
If your online reputation is managed properly, it means that you control the conversation that is held about you online. You effectively eliminate all the bad things, regardless of where they are (blogs, consumer complaint website, social networking, competitor sites, forums, lawsuits, and so on). Information is now exchanged at a top speed, which means you need to take control very quickly.
The second thing you have to do is join professional networks, including LinkedIn. Here, you can share important information and interests with others, who can then endorse you. When you do this, you become more visible in a positive way. There are some back door sites and secret sites that you can use, which will likely be known to professional companies, but you should ignore these. If you use underhand tactics, you are more likely to get penalized in the long run.
The final step is to make sure that your business website is fully optimized as well. It has to consistently rank on the first page of Google. Anything that doesn’t show up until page 3 and beyond is basically invisible, and that should be reserved for all the negative things about you. Focus on optimizing every element of your personal website, including your corporate blog and any sister sites you are running. These all have positive information about you, after all, which means they should be pushed forward.