More and more e-commerce activity and overall online traffic activity is taking place on mobile devices. In fact, by the end of 2018, e-commerce revenue is expected to reach $669 billion, according to data released by Statista. Mobile apps are gaining popularity and are quickly becoming the new website. For your business to stay competitive, you have to consider having an app developed to engage and retain customers and end users. Here are just some of the benefits your business can experience by adding a mobile app to your marketing and business development strategy.

Stay Ahead of the trend

 Currently, larger corporations with more significant market shares and name recognition are dominating the mobile app market. You don’t have to have a McDonald’s, or Instagram sized development budget to design and develop an app for your company or service. With the help of a Drupal development company, you can develop a functional, well-designed app that will add value to your users and customers, along with helping to build your credibility and brand recognition. It can also help your small business build a loyal following among predominately mobile users.

More Marketing and Content Channels

 A well-developed and functioning business app can provide your company with many essential functions that can not only add value but increase brand loyalty and user retention. A robust mobile app can provide general company information, in-app purchasing and booking features, user account and log-in information, bonus content, and more.

Be Visible to Customers

 According to a recent study published by GeekWire, the average American spends more than two hours a day on his or her mobile device. While there are probably only a handful of applications that make up the bulk of this total, it doesn’t change the fact that your mobile app can provide a significant advantage, as most consumer’s minds unconsciously record every image and text that it comes across.

Improve Customer Engagement

 Whether you’re selling spa services or flowers, your customers need an easy way to reach you. Having an app that features a messaging service can make a significant impact on how you communicate with your customers. Large companies have built entire businesses around this idea. Think about how many customers would prefer to communicate with your business via text rather than phone. The ability to actively engage with their favorite brands has been shown to be a priority among consumers.

Cultivate Customer Loyalty

With the immense amount of advertising that surrounds us all, businesses are slowly losing their impact on customers. A mobile app will allow you to make true and sincere connections with your customers. With more real connections, you are able to turn them into loyal customers. A mobile app will allow you to stay close to your customers, keeping you just a fingertip away at all times.

Finding the right mobile app development company is essential to get results. Whether you know exactly what you need or are unsure of how to get started, a useful app development company can help you design an app that is right for your business.