According to statistics, about 1.66 billion people around world purchase goods online.
With modern technology, people nowadays are purchasing everything through e-commerce websites for convenience. However, not all e-commerce platforms offer a user-friendly payment process.
Stand out from everyone else and make your checkout process easy and smooth to encourage more sales and conversion.
Here are tips from the website builder sitebeginner.com on how to provide an easy payment process for your online customers:
Offer Payment Method Options
Different people have different preferred methods of paying, may it be a credit card or a bank transfer. It’s essential to conduct market research on the preferred payment methods of your audience to learn what works best for them. Having all the popular methods of payment on your checkout page will surely help your customers become comfortable and feel more secure when paying.
Here are some popular ways to pay online:
- Google Wallet
- Shopify Payments
- Amazon Payments
Allow Guest Payment
How many times have you filled up long forms to register an account?
According to a study by an online magazine, most customers don’t like signing up new accounts due to the spam of promotional emails and newsletters. The study also showed that some customers refuse to give their personal information when buying online; as it also prolongs the sales process.
Enhance your customers’ buying experience and ensure payment from your customers by allowing them to check out as guests. Stay away from long forms and only ask for information associated with the transaction.
Allow Customers to Fix Errors
When ordering stuff online, it’s easy to make typographical errors when filling out checkout forms; it can be a mistyped credit card number or an incomplete shipping address. Prevent this with automated forms that notify clients when mistakes are made; these forms also validate and correlate data inputted into it.
You can also add a “save information for later” option for returning customers. This is more convenient for checking out and makes the sales process faster by keeping their personal information ready at the checkout forms.
Uniform Checkout Design
Third-party online payment services usually provide you with a ready-made checkout page for your website. However, by using these providers, you will lose the consistency of your site.
It’s reasonable for customers to be a skeptic when the checkout page is not consistent with your website. Raise your brand awareness and make your customers comfortable by keeping your checkout page design, font, and color consistent across all platforms.
Don’t Redirect Customers
Redirecting customers is one of the most significant disadvantages of using online payment providers. When people are redirected to other websites for checkout, they will feel less secure and will likely be hesitant to give their personal information.
You’ve already done so much work to lure in potential customers, why would you direct them to other websites for payment?
Leave a lasting impression for your audience by having your business’s name on the checkout page.
Ask for Important Details Only
Customers will shy away from long forms requiring them to input unnecessary information to purchase an item.
Remember, customers do online shopping for its convenience. Don’t put them in an uncomfortable situation; if ever you need a personal phone number, you can always clarify why you need their contact information and how safe their data will be.
Assure Customers on Data Privacy and Security
With bank fraud and online scams all over the news, a recent survey found out that 58% of customers canceled their orders because of concerns over payment security.
Reassure your customers of their data privacy and security by providing precautions and security measures on your website. You can get an SSL (Secure Sockets Layer) certificate to have a secure web connection and encryption of credit card data.
As stated earlier, providing a uniform design and keeping your customers on the website are critical factors for building trust.
You can also comply with the PCI Security Standards Council – a council that manages security standards of storage, transmission, and processing of cardholders’ data. The council gives PCI badges for you to showcase on your website.
Have Minimum Distractions
As the final step of the purchasing process, the checkout page will be the last thing your customers see after they make the purchase. However, people nowadays have shortened attention spans; make sure they don’t get distracted and allow them to complete the payment process smoothly.
Stow your advertisements away and keep it for your website, not on your checkout page.
Provide a Clear Call to Action
Don’t get your customers mad for guessing the next step of the sales process. Make your CTA’s simple and straightforward by avoiding unclear ones like Apply, Checkout, and Continue.
Here are examples of straightforward CTA’s:
- Buy now
- Add to cart
- Purchase now
Use these tips to create a faster sales process for yourself and your customers. Easier checkouts can lead to less abandonment of shopping carts and increased revenue. However, different markets have different audiences. Always try different ideas to customize your website’s checkout page to determine what’s best.