No matter how good your marketing and traffic baiting tricks are, once people arrive at your website, it won’t take them long to see through them. According to numerous sources, from the moment someone lands on your page for the very first time, you have about 8 seconds to keep them there or have them leave.
Factors like click bait, poor website design, non-responsive page, etc. result in an astoundingly high bounce-rate, which means that people escape your page as soon as they see it. This will not only drive your audience away but also have a negative impact on your website’s Google rank. With this in mind, and in order to learn how to best avoid them, here are a few most common mistakes that cause websites to have a poor visitor retention.
1. Ignoring the Mobile Version
In 2017 everyone needs to be aware of the fact that the future is mobile. You see, while it is true that desktop devices still have somewhat greater conversion rate, at the moment Windows is not the OS through which people browse the internet – it is Android. Together with iOS, it is the leading force in the modern digital business world, which is why mobile users need to be your number one concern. For instance, elements like sticky menus look great on huge resolutions but they look quite bad on mobile. In other words, unless you intend to make a mobile version of the website (which doubles your maintenance efforts), it might be for the best to simply look for solutions that work well across all of these devices.
2. Non-Legible Text
Another thing that a lot of website owners forget is that text has a single most vital function – being actually legible. Sure, using thin fonts may look stylish, elegant and overall great but might create quite a problem for you across various devices (again with the mobile users…). This is also why it is a general rule to use bright colors for the background and dark colors for the font (although the other way around also tends to work quite well on some occasions).
Finally, there is a reason why headers are so much larger than the rest of the text. In the modern world, 8 out of 10 people never read past these headlines which is why you want to make the most out of them. Learning how to fit all the most vital (better yet, most interesting) keywords into the title. In this way, by skimming, some people might actually get intrigued enough to try and read the text as a whole.
3. Non-Responsive Design
Earlier on we mentioned that you have 8 seconds to impress your audience. Well, when it comes to the website responsiveness, things are even more extreme. For instance, most internet users expect the website to load within first 2 seconds, while not loading in 4 seconds might cause 25 percent of them to leave.
Including too many elements (of which each might require an additional HTTP request), using badly optimized images or elements that take too long to load, might further go to diminish the responsiveness of your website. This is a vital error which you simply cannot allow and is also a reason why you most probably want to consider going with a minimalistic approach in order to make the most responsive web design.
4. Bad CTA Button Management
One last thing you need to keep in mind is a fact that every website out there has an agenda. Sometimes you want your audience to buy your products, at other times you want them to subscribe, leave a comment, share your content on social media or just encourage them to read more. You need to make this clear from the very beginning and leave a more-or-less clear digital breadcrumb trail.
A call to action (CTA) button needs to be in the right spot so that it is clearly visible. In this way, people who are interested in continuing know how to do so. A similar thing goes with your contact info. It is one of the first thing people who are interested in doing business with you about to look for, so you need to make it incredibly simple to find.
As you can see, each of these tips and tricks are here to make your website more successful and easier to use for your audience. All you are doing here is making your content easier to read and share, your support team easier to contact and your business… well, more likable. From the above-listed, it is more than clear that all of these UX mistakes may be easily avoided with these several simple design tricks.