If you are to browse through the App Store, you would be greeted with hundreds of thousands of different apps. Sure, most hardly get used and aren’t very popular, there are many out there that get tens of millions of users every day, and have made their creators billions of dollars.
However, creating an app is not always an easy thing to do. In addition to the difficult technical aspects of creating an app, you also need to find out how to get users to actually use your app. In an effort to help you hopeful app creators out, we have decided to craft an article about a few things to consider when you are creating an app.
Have a Plan and a Set of Goals for the App
Before you ever set foot at a computer or begin to code or program your app, you need to sit down and come up with a plan. You need to know what you want the app to be, how you want it to look, the type of content you want to have and more. An app without a plan is just like a business without a plan, it doesn’t have a high chance of success.
So while coming up with a plan for your app is important, so is coming up with some goals. What is your goal for your app? Do you just want to get X amount of users? Do you want to disrupt a space? Do you want to make money? Whatever your goals, make sure they are recorded and that everything you do is done with those goals in mind.
Identify your Target Market and Understand Them
When it comes to creating an app (or any sort of company or website, as well) you need to identify your target market. You need to do some research and see what sorts of individuals are most likely to use your app, and find a way to reach out to them and let them know that your app is coming.
In addition to knowing who your target market is, you also need to understand them and their wants and needs out of an app. Certain people will want different things out of an app, so research is huge when it comes to understanding target markets.
Ensure You Have the Tools Necessary to Monitor It
No app is perfect from the get-go and there are definite problems that will arise from time to time. As a result, you need to be sure you understand application performance management and monitoring. There are tools out there which can provide you with metrics of all kind so you can track the infrastructure of your app to make sure everything is running as it should.
If not, you need to be ready and willing to make fixes and release updates as soon as possible. If your app is slow to make updates or continually runs with major issues, you are going to see users leave your app sooner rather than later.
Make Sure it is Easy and Intuitive To Use
We have all been there from time to time. We see a cool idea for an app in the App Store and decide to download it and try it out, only to have it be horribly difficult to use. No matter how good of an idea an app is, it needs to be easy and intuitive to use or else it runs the risk of being forgotten.
Apps like Twitter, Instagram, Facebook and many others that people would consider successful all got there in part to how easy they are to navigate and use. You shouldn’t have to look far and wide for certain features in the app and everything should be laid out in a clean and predictable manner.