For today’s consumers, nothing is more frustrating than trying to check out a business’s website only to have it take forever to load. In fact, people hate this so much that if a website doesn’t load for them in just a few seconds, they’re extremely likely to navigate away and never come back. And if this happens when people visit your business website, you’re missing out on a huge amount of potential business. So to help ensure that no one ever navigates away from your website simply because they’re having to wait too long, here are three things you can do to improve your site speed.
Simplify Your Web Pages
One big reason why your web pages might be having a hard time loading is that they simply have too much going on. According to CrazyEgg.com, if there are too many parts on your web page that are trying to download at the same time, like images, scripts and more, then it can take a long time for all that information to come together. Even if all these aspects end up coming together to make a truly great-looking web page, if no one sticks around to see it, then it really doesn’t matter what it looks like. If this is the problem you’re dealing with, try to eliminate some of the download requests so things can load much faster.
Upgrade Your Web Host
Not all web hosting services are going to be able to give you the high-quality service that your website might need. Knowing this, now might be the time for you to consider upgrading to a different service provider who can better maintain your IT operations if you’ve recently noticed things slowing down. According to Peep Laja, a contributor to ConversionXL.com, websites that are getting a decent amount of traffic need to upgrade their web hosting and other data center-type services to providers that can give you the quality service you need. While this might be more expensive than you previous provider, the speed and security you’ll now have will make it all worth it in the end.
Make Sure Your Website Is Caching
Another reason why your website might be taking too long to load, according to Aleh Barysevich, a contributor to WordStream.com, is because you don’t have a caching policy in place. Without a caching policy, your servers might be working overtime without actually being able to adequately complete the processes needed for your site to load how it should. So to stop these blockers, consider implementing a caching policy if you don’t already have on in place.
If your website is having site speed issues, consider using the tips mentioned above to help you address these problems.