Trying to grab people’s attention on social media with your images is an uphill battle. Most people tend to skim through their timeline’s, pausing for only the briefest of moments when something catches their eye.
But while it is challenging, there are ways you can improve your chances that your social media images will be able to draw attention to themselves. In fact there are a few relatively easy ways to go about it:
- Use more vivid colors in your images
Color has a profound impact on people, influencing them in ways that are both obvious and subtle. Vivid colors in particular are able to attract more attention to themselves and people tend to automatically pay them more attention.
That is why it is a good idea to use more vivid colors in your social media images – and increase the brightness and saturation levels overall. However you should be aware that the attention vivid colors receive is often fleeting, so on its own it may be able to draw attention but will have difficulty holding it.
- Create a focal point that stands out
If you want people to focus on your image as they scroll past it on their timeline, you need to give them something to focus on. That is the role of a focal point, and it should be a specific element or area on your photo that is set apart to be more visually prominent.
To create a focal point you should use contrast to make the element stand out. Any type of contrast can work, such as size, color, shape, style, and so on.
In some cases you may want to take it a step further and engineer the visual hierarchy of your image to guide people through it. That can help your images to retain attention more effectively.
- Add text to the image
When people come across an image that has text on it, they tend to start to read it whether or not that was their intention. That makes captions and other form of text an invaluable tool that you can use to your advantage.
Ideally when you add text to photos or images it should contrast against the other elements in the composition and stand out. That requires control over the appearance of the text, and for example you could use Movavi Photo Editor for that.
Overall a good place to start is by using all three of the tips described above: Use vivid colors, add text, and turn it into a focal point. Just doing that will help your social media images grab attention more effectively, and you can proceed to build on it.
In the long term you should carefully consider the composition of any image that you upload to social media. It should always have a strong focal point that is designed to grab attention – and a visual hierarchy of other elements to make sure it manages to keep the attention it receives.