Any entrepreneur knows how important it is to provide engaging content to readers. After all, it’s one of the best ways to attract people to your site, as well as social media platforms associated with your brand such as Facebook, Instagram, and Twitter. And statistics prove it, too: with 200 billion people now using ad blockers and content marketing leaders experiencing 7.8 times more site traffic than non-leaders, it’s important to have not only strong content but a good content strategy.
So whether you’re just starting your online business, or you’re already established like the online shoe store Taft Clothing, you want to ensure that you’re focusing on your content, making it exciting, engaging, and delightful. Here’s how:
1 Use power words
Anytime you’ve scrolled through Facebook or Instagram, you’ve probably noticed that there are some posts you’re attracted to way more than others. Why? Oftentimes, it’s because they use power words. Some examples include words such as ‘scary,’ ‘you,’ ‘free,’ ‘awesome.’ Basically, they’re words that draw people in. If you’re looking for inspiration and unsure which power word to use for you post, take a look at this 317-word list.
2 Write shorter sentences
When it comes to online content, you’re not supposed to be writing a novel. Instead, your language should be catchy and move fast, getting your readers to your final points and to your call of action, instead of dwelling on fancy language. So you’ll want to ensure that you’re writing concise content. Not sure where to start? Take a look at this guide from HubSpot.
3 Use headings and subheadings throughout
Remember: headings and subheadings split up your content, which is incredibly important, especially if it’s longer. (This very article you’re reading, for example, is a listicle–which makes it easier to read). They give structure to the page, and make it less of a headache for any reader to get through all your content.
4 Embed videos
Did you know that content with videos attracts 3 times more links than plain text posts? So the next time you’re writing a blog post, you may want to think of what strategies you can use to ensure that you’re able to include a video. You’ll still want your textual content to pop, of course, but this is a great way to get readers there in the first place.
5 Split up the text with images
Just like with headings, subheadings, and videos, using images makes it easier for you to split up your text. That means that your reader will be motivated to continue on reading, and won’t get bored. Images can vary quite a lot, whether it’s a photograph you’ve found for free on a stock website or a graph you’ve made with statistics associated to your content. For a guide to the different types of images you should consider using, take a look at this list from Kissmetrics Blog.
6 Use a narrative
As content multiplies throughout the Internet, and readers become more and more resistant to content that feels a bit too manufactured, it’s a good idea to start off any of your posts with narrative. In fact, that’s part of why SnapChat stories, for example, work so well for attracting members of Generation Z. Whether you want to write a true story about a hockey aficionado who sees his favorite hockey sticks for sale on your website, or a fictional one about a cartoon baker who loves the special tupperware you sell online, these stories will get people inspired and excited about your products.
7 Get your readers involved
One of the best things about the fact that social media is online is that you can get involved with your target audience–whether they’re mostly on Facebook, Instagram, Tumblr, or Twitter. By using hashtag initiatives or making their own stories part of your content, they’ll get excited about your content and share it, too. For some tips on social media engagement, check out this post from Oberlo.
8 Respond to comments
In the same vein as getting your readers involved, you’ll want to ensure that you always respond to comments. You’ll want to personalize them, and if there are any negative comments, you’ll want to curb the situation before it gets any worse.
9 Don’t use your content to sell
It can be tempting to use your content to sell your product or service, but the fact is, it will only turn off readers. It’s key for you instead to inform your readers and delight them, and give them the kind of content they want and need. It’s okay to include information about your company at the end, but only if it’s appropriate.
10 Create shocking and exciting titles
And, of course, no good content is complete without a good title. After all, it’s the very first part of your content that readers are going to find, whether they’re scrolling through their Facebook feed or through Google search results. So you’ll want to draw them in with the perfect title. For inspiration, check out these exciting title ideas.
What about you? What strategies do you use to make your content more engaging?